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Attracting Affiliates
If you build it, will they come? Not always.
That's why MyAP services offer you different levels of Affiliate recruitment packages to fit your needs.
Maybe you're just here to learn a bit more on how it's done? Read below for more information.
We've identified a few basic types of prospective Affiliates. Plus, we
show you some very easy-to-use tips to uncover prospective Affiliates.
Promotion Opportunities
There are several places you can look to find potential Affiliates once you start your own affiliate program - start at your own website and span the web. Here are a few places to start:
Your current customers and current website visitors
Promote your Affiliate Program on your current website - who better to recommend your products and services than your own customers? "Join our Affiliate Program" - you see that on more and more websites each day. Allowing your customers to become Affiliates gives them a sense of loyalty, and a way to promote their favorite products and services.
Non-Competing, "Complementary" Sites
"Complementary" sites are a perfect place to find excellent Affiliates. For example, if you sell gardening tools, a website that sells gardening books and accessories would be a perfect Affiliate. If you sell software, try looking for sites that sell computers or computer parts, or other related industries. Finding sites that attract your target market, and those who can benefit from recommending your product or service to their visitors, will yield great results.
Content-Oriented, Interest-related sites
Many entrepreneurs have started content-oriented websites that earn money from advertising dollars alone - they may not directly sell any products on these sites. You could either pay to advertise on their site, or you could offer them a commission on sales that result from their site. By doing so, you lower your risk and manage your cash flow better, while your new Affiliate can earn more money in the long run, by earning commissions on resulting sales, instead of charging you for
advertising upfront.
If your site promotes a book on "building family values", try finding sites where moms get together and chat or sites where religious organizations promote their ideas. A site that promotes "energy conservation and less pollution" would be a great Affiliate for your "solar-powered heating system". Content sites that are used as a resource for your target market are ideal Affiliates. You are inherently endorsed by the website, and they have an incentive to ensure you get sales.
Active Recruiting
Actively recruiting will give you a number of quality Affiliates dedicated to promoting your products and services. Here are a few things you can do to actively recruit new Affiliates once you start your own affiliate program:
Pretend you are a customer
Here's a great way to uncover prospective Affiliates that you may not have otherwise considered: Pretend you are a customer of your product or services.
If you sell "picture frames" - do a search in your favorite search engine for "picture frames", or some other term that your customers would search for. What do you come up with? There are probably some competitors listed, but there are probably a lot of photo studios, art studios or camera companies.
Contact these website owners - offer them the opportunity to direct customers to your site for the frames they'll need for the pictures they'll be purchasing - and offer them the opportunity to make
additional income in commissions with My Affiliate Program™.
Get your program listed in Affiliate Program Directories
There are several sites on the Internet dedicated to listing Affiliate Programs. Remember - when you purchase My Affiliate Program™ Pro or the Platinum Package, you'll get a FREE AffiliateAnnounce submission!
Passive Recruiting
Believe it or not - Affiliates will come to you. Whether it is through links on your website, links that your Affiliates have placed or word of mouth referrals - they will find you and join your program. Here are a few reasons why they will look for you and eagerly join your Affiliate Program:
- They will earn a specific commission for each sale they send you.
- You are offering a Quality product or service, and you stand behind your products, just as they do theirs.
- Offering your product or service does not compete with them
- Offering your product or service will be a Value Added Service for the benefit of their visitors. (Thereby enhancing the experience their current customers and website visitors have while visiting their site.)
- Offering your product or service will increase their revenue - both by increasing sales of their product and increasing revenue per visitor.
- Their website visitors are going to leave their site anyway! Where will they go? By giving website visitors a great place to go, website owners can now cash in on an often-overlooked,
revenue-generating "Exit Strategy".
- You are using a sophisticated tracking system, My Affiliate Program™ to "keep you honest". Proper implementation of this software will ensure that every resulting sale will be credited to the proper Affiliate. My Affiliate Program™ allows them to "Test the system", and verify their statistics in REAL-TIME with their password-protected personal administration page.
- By placing your banner on their site, they will increase their "credibility" - they have a site that people want to advertise on; the company that's advertising on their site is a great one -
yours!
- If you offer a Two-Tier Affiliate Program, they will earn a smaller, specific commission for each sale that results from the referral of an Affiliate that they recruited for you.
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